Wheel of Fortune History Wiki
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The Gift Tag is one of the gameplay elements on Wheel of Fortune.

History[]

GiftTag

Lobster-Gram.

The Gift Tag debuted on March 20, 2000. It works similarly to a Prize wedge, offers $1,000 towards a company's products. Sometimes it offers $1,000 cash courtesy of a company, or a mix of the two ($500 cash and $500 credit). Originally located on the red $900, it moved to $700 in Season 20. A second one was added on the pink $300 in Season 22, and an occasional third over the yellow $400 near Lose a Turn in Season 23.

While the third was removed at the start of Season 24, the debut of the Wild Card over $700 on October 23, 2006 caused that tag to relocate to the yellow $400 near Lose a Turn (later the site of Free Play and now $850). That tag was removed sometime between then and November 2, leaving only the one over the pink $300 (increased to $500 in Season 30). During the NBA Week of February 4, 2013, a second tag was added on the purple $500 on which the Prize Wedge normally resides, thus causing the Prize to move to $650 for that week only. The Gift Tag was moved to the purple $500 that used to be $550 in Season 31.

Most Gift Tags are white ovals with the company's logo, although some have had unique shapes. The oval itself was considerably smaller until May 15, when it was enlarged to its present size. The first variation, and the only one not to be $1,000, occurred during the NASCAR week of April 22, 2002. This one offered a year's supply of gasoline from 76, valued at $1,200, and it featured a three-dimensional replica of the company's globe-shaped logo. During the week of September 8, 2003, the Gift Tag was not oval shaped for the first known time; it offered $1,000 in then-newly redesigned $20 bills and was shaped like said bills. The Gift Tag on December 8, 2009 was a $1,000 package including a Sony Reader, and was represented by an actual Sony Reader inside a clear box. Since then, several other Gift Tags have deviated from the oval shape.

The Gift Tag began awarding $500 per consonant at the beginning of Season 30.

The Gift Tag was retired at the start of Season 41, but was brought back for the week of April 8th for the HSN shopping week.

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